Defending direct mail…

Defending direct mail…

Why this “old-school” strategy still works! It’s easy to get caught up in the next hot digital trend. While we always recommend a thoughtful online strategy, don’t ignore direct mail. Here’s why.
 

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Are you paying enough attention to your ASR?

Are you paying enough attention to your ASR?

All too often marketers and their agencies are so anxious to create new sales that by the time anyone thinks about the real potential of after-sale revenue (ASR), the budget is all burned up. What can you be doing to encourage customer loyalty?
 

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