Defending direct mail…
Why this “old-school” strategy still works! It’s easy to get caught up in the next hot digital trend. While we always recommend a thoughtful online strategy, don’t ignore direct mail. Here’s why.
Are you getting the gray dollar?
If we’ve learned one thing, it’s that this set of seniors is unlike any we’ve ever met. So how will your brand capture the “gray” dollar?
Are you paying enough attention to your ASR?
All too often marketers and their agencies are so anxious to create new sales that by the time anyone thinks about the real potential of after-sale revenue (ASR), the budget is all burned up. What can you be doing to encourage customer loyalty?
Time to refresh?
Your marketing materials are feeling a little stale, but last you looked your marketing budget hasn’t doubled. So how can you present your customers something new and fresh to spark their spending without breaking the bank? Here are our top 3 recommendations.
Consumers are watching…can they tune you in?
Is your product demonstrable? Do you have great customer testimonials? If you answered yes to either of these questions but aren’t streaming video, you are missing out on an important marketing opportunity.
Who do you want to attract?
As part of the discovery phase for every new assignment, we challenge ourselves to identify (pretty precisely) just “who” our creative needs to attract.