Video is the fastest growing segment of online advertising

Is your product demonstrable? Do you have great customer testimonials? If you answered yes to either of these questions but aren’t streaming video on your website or on a public channel (i.e. YouTube, Vimeo, Facebook, etc.), you are missing out on an important marketing opportunity.

Consumers watch for fun and for information

Take a look at these recent industry findings*:

  • In-stream ad formats received the highest consumer interaction ratings.
  • Consumer engaged video on average 104 seconds!
  • Consumers enjoy creative content and activities they participate in.

Video can demonstrate how your product outperforms the competition. It can show your customer how to use your product, and let them hear from the experts that endorse your product and owner advocates.

Take it one step further

Let your print material become a vehicle for your video. Add a QR code for people to scan with their smart phones. Invite your audience to experience video and exclusive web content instantly. Track the results, and learn more about your audience. Here’s an example of how we recently executed this for Octane Fitness:

 

 

 

 

*Unicast research as reported in BizReport