TV commercials—or shall I say, streaming, digital video advertisements—have been around a l-o-n-g time. 78 years to be exact. But it wasn’t until the 1980s that DR-TV became a thing to reckon with. Smart brands like MyPillow, Blue Cross and Blue Shield, Miracle Ear, Medifast and Sleep Number recognize and benefit from the power of this direct-to-consumer medium.

Love it or hate it, there’s no denying that Direct Response TV—when done right—works! Without giving away our “secret sauce”, here are a few reasons why clients like Mike Lindell at MyPillow choose DW.

  • DR TV is first and foremost a one-to-one medium.
    Our brands speak directly to our customer in a friendly, relatable tone. Moreover, we educate our viewer with benefit messaging, not just features.
  • “Can you solve my problem?”
    DW proves that by identifying with what the viewer is struggling with in their daily lives. It’s a proven and powerful way to engage them.
  • “What’s in it for me?”
    Of course that’s what our viewer is thinking. That’s why we never hesitate to help clients design the best offer possible, then encourage urgency to improve response.
  • And let’s not forget the power of a happy testimonial!
    We’ve interviewed hundreds of customers for the brands we represent. There’s really nothing like seeing a smiling customer on TV give their recommendation for your product. Never underestimate their value in your TV spot. it’s undeniable!
  • Ask for a sale!
    Yep, when we construct your DR-TV spot, we’re never shy about asking for a sale.

Need another reason to call DW?