Market: Hearing aids
Years as a client: 3
Mediums: Television, Print, Direct Mail
Miracle-Ear is a long-standing direct response brand in the senior lifestyle category. They trusted DW to create lead generation DRTV, print and direct mail campaigns in hopes to improve response. The results have been stellar. They’ve particularly benefited from the campaign DW produced with celebrity endorser, Patrick Duffy.
The Miracle-Ear Experience Campaign Longform
This infomercial production featuring Patrick Duffy for Miracle-Ear began achieving our client’s aggressive call volume and conversion goals in its first week on air!
DW created this campaign for Miracle-Ear and helped them acquire actor, spokesperson Patrick Duffy. This spot was responsible for converting a record number of lead calls into appointments.
Our work for Miracle-Ear has received recognition in the category of Shortform Direct Response Television by the Telly Awards.
The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.
We’ve also received recognition for our Miracle-Ear work in the category of Shortform Direct Response Television by the ARC Awards.
The annual ARC (Art-Response-Copy) awards program recognizes outstanding creative work that generated outstanding results. The ARC Awards are designed to recognize creative solutions to specific marketing challenges using the discipline of direct response marketing.