bluecross blueshield

Client Details

Market: Health Insurance
Years as a client: 3
Mediums: Television and web video

The Affordable Care Act provided BlueCross BlueShield of Illinois with a new opportunity to increase its member customer base. Success would come from a DRTV campaign that communicated both the benefits and accessibility of this brand. We concepted, wrote and produced a friendly, approachable campaign that used a theme of “child’s play.” Results exceeded expectations. BlueCross and BlueShield of Illinois won 92% of all ACA enrollments during its first season.

Connect The Dots :60

In this best-performing spot from our SIMPLE campaign, our young actor does the heavy-lifting for us to help explain just how simple it can be to get insured by Blue Cross and Blue Shield.

What Do You Want? :60

Enticing a younger market to get excited about buying health insurance is a tall order. Take a look at the innovative approach DW Creative used to deliver high call volume for our client.

What’s Changing? :60

Using warm, emotional lifestyle imagery combined with a strong benefit message, DW Creative successfully crafted a spot that’s generating calls for our client.

Over 65 :60

When there’s a lot to communicate, an all-graphics approach can be extremely effective. Take a look at our “5-Reasons Why” spot for the over-65 market.

award-winning work

Our work for BlueCross BlueShield has received recognition in the category of Shortform Direct Response Television from the Telly Awards.

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.

We’ve also received recognition for our BlueCross BlueShield work in the category of Shortform Direct Response Television from the International Davey Awards.

The largest and most prestigious awards competition exclusively for the “Davids” of creativity. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.

What can we do for you?

We would be happy to hear from you. Contact us here, via e-mail at or call 1-866-526-6413.

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