Years as a client: 2
Mediums: Direct mail
Bowflex needed to increase conversion rates and sales for their TreadClimber brand and was also launching the new MaxTrainer exerciser. DW created a variety of direct mail packages and formats that beat their previous controls, and successfully turned their leads into happy customers. Our lead-nurture strategy engaged the customer with well-written and beautifully-designed pieces that got them to buy!
Bowflex counted on our direct response expertise to help them successfully convert leads into sales for MaxTrainer. This compelling chain of influence direct mail campaign broke all kinds of conversion records for our client… in fact, they had so much demand that they had to take it off the market so that production could catch up with sales demand!
We’ve also received recognition for our Bowflex work in the category of Consumer Direct Mail by Graphic Design USA’s American Graphic Design Awards.
For four decades, the editors of Graphic Design USA have sponsored national competitions that recognize great work by often underappreciated creative professionals, to trumpet the value of design to business and society.