Years as a Client: 1
Skills: Concept, Design, Copywriting, Photo Direction, Scripting, Audio Production, Video Production, Casting, Video Editing
Mediums: Print, Web, Retail, Signage, Video
CFMOTO is an emerging brand in the off-road vehicle industry. As their Agency of Record, DW created excitement for their brand and new product launch with a variety of multi-channel marketing touch points such as print ads, consumer brochures, online video and brand positioning.
CFMOTO – Mud Day
Sometimes the weather doesn’t turn out like you want it to when on location shooting. But in this case, we decided to roll up our sleeves and shoot in the rain and mud anyway. What started as a bad weather day, turned out to be a great way to show these products and what they can do in the mud!
CFMOTO – ZForce Series
This web video was written and produced to show the ZForce side-by-sides, and was shot in Minnesota.
CFMOTO – Made For America
This was written and produced to show how the CForce ATVs and the UForce UTVs are used for work and fun. This web video was shot in the beautiful St. Croix river valley of Wisconsin.
Email Campaign to Dealers
This series of three emails was designed and written to grab attention and generate excitement for dealers not yet carrying the CFMOTO brand. The messages were built with a responsive design, reflowing to fit any size screen, and drove potential dealers to a promotion on a custom landing page.
A clean, fun, responsive design was essential in this relaunch of the CFMOTOUSA website. DW collaborated with a team of web professionals to create a look consistent with the latest elements of the CFMOTO brand. The site not only promotes the product and connects with consumers, but also functions as a tool for growing their network of dealers.
DW Creative is an essential partner for CFMOTO USA. They are creative, strategic, of high integrity and a pleasure to work with. They have helped position our brand, and create a winning brand look and identity in a very time-efficient manner—and on budget. I highly recommend partnering with DW Creative! NEWChris Chu
Our work for CFMOTO has received recognition in the categories of Brochure and Video by the International Davey Awards.
The largest and most prestigious awards competition exclusively for the "Davids" of creativity. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than stratospheric budgets.