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octane fitness

fitness marketing

Client Details

Market: Commercial and Consumer Fitness
Years as a Client: 14
Skills: Concept, Design, User Experience, Development
Mediums: Print, Web, E-mail, App, Retail, Packaging, Signage

Not long after our NordicTrack days, this fitness marketing success story starts at the very beginning when Octane had yet to produce its first elliptical exerciser. DW started with creating the Octane brand logo and various visual identities. Now, and for well over a decade, DW has been the agency of record for all of the marketing creative and content coming out of Octane.

Recently acquired by Nautilus, Inc., DW is proud to have been so instrumental in the growth and success of both the Bowflex and Octane brands. A dream client in the fitness marketing space.

Max Trainer Launch

Our goal was to produce a short video to build excitement and capture the energy of the Octane Fitness Max Trainer moments before its unveiling at a launch party during IHRSA 2018 in San Diego.

award-winning work in fitness marketing

Our work for Octane Fitness has received recognition in the category of Consumer Brochure from the International Davey Awards.

The largest and most prestigious awards competition exclusively for the “Davids” of creativity. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.

We’ve also received recognition for our Octane Fitness work in the categories of Consumer Brochure and Website from Graphic Design USA’s American Graphic Design Awards.

For four decades, the editors of Graphic Design USA have sponsored national competitions that recognize great work by often underappreciated creative professionals, to trumpet the value of design to business and society.

Fitness equipment is a highly competitive business. We knew if we didn’t stand out we would get lost in the market. DW helped establish our original positioning and imagery for the brand. The result has been stellar – we are regularly told we have the best brochures, POP and website in fitness. DW has played a critical role in the success of Octane Fitness. Best yet, DW is responsive and great to work with.

Tim Porth

Vice President of Product Development and Marketing, Octane Fitness

What can we do for you?

We would be happy to hear from you. Contact us here, via e-mail at or call 1-866-526-6413.

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