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converting leads

Client Details

Market: Consumer Electronics
Years as a Client: 2
Skills: Concept, Design, Copywriting, Development
Mediums: Lead Nurture Direct Mail, E-mail

Philips Lifeline tapped into DW for our expertise in branded direct response. More specifically, the success we’ve seen in converting leads into sales. The goal was to build a relationship with the lead and incentivize them to purchase. Our strategy was to create a drop and offer calendar that utilizes direct mail strategy accompanied by email marketing. ¬†Each offer was sweetened from the last and provided expiration as motivation. Furthermore, DW utilized a logic-ladder throughout the messaging, which guides the consumer to clearly understand the end-benefit of the product and how it solves a problem. With both a caregiver and user target audience, our results are exceeding expectations. It’s not just about acquiring leads…it’s about converting leads as well!

What can we do for you?

We would be happy to hear from you. Contact us here, via e-mail at or call (952) 767-0547.

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