sleep number


Client Details

Market: Mattress and bedding
Years as a Client: 14
Skills: Concept, Design, Copywriting, Photo Direction, Scripting, Audio Production, Video Production, Casting, Video Editing
Mediums: Print, Web, Retail, Packaging, Signage, Video, Radio

We are proud to say that we have been their omni-channel creative resource since the turn of the century! We’ve developed print ads, DRTV, online video, radio and direct mail. All geared towards generating leads and converting them to Sleep Number customers. DW also created customer retention and loyalty programs as a way to improve Select Comforts lifetime value. A true omni-channel approach to direct response advertising.

Dual Temp Layer :60

Sleep Number continues to expand their offering of products that improve sleep and continue to rely on DW to write and produce spots that sell.

Discover Better Sleep :60

After a successful 5-year run of our previous successful control spot, it was time to update but not abandon good direct response principals.

Simple Solution :120

DW created a record-breaking campaign for Select Comfort with actress Lindsay Wagner. CPI’s improved by 22%!

DW has worked for Sleep Number for over a decade, helping us reposition and develop the Sleep Number brand through highly-effective shortform and longform television, magazine, newspaper, and radio Sleep Number advertising. Extremely easy to work with and conscientious about measuring the performance of their work, DW is a “true” direct marketing agency and a proven partner in our continued success.

Senior Marketing Management Team, Sleep Number

award-winning work

Our work for Sleep Number has received recognition in the category of Shortform Direct Response Television by the Telly Awards.

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.

We’ve also received recognition for our Sleep Number work in the categories of Shortform Direct Response Television, Business-to-Consumer Beat the Control, Longform Direct Response Television and Integrated Consumer Campaign by the ARC Awards.

The annual ARC (Art-Response-Copy) awards program recognizes outstanding creative work that generated outstanding results. The ARC Awards are designed to recognize creative solutions to specific marketing challenges using the discipline of direct response marketing.

We’ve also received recognition for our Sleep Number work in the categories of Shortform Direct Response Television and Direct Mail by the International Davey Awards.

The largest and most prestigious awards competition exclusively for the “Davids” of creativity. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.

We’ve also received recognition for our Sleep Number work in the category of Consumer Newsletter by Graphic Design USA’s American Graphic Design Awards.

For four decades, the editors of Graphic Design USA have sponsored national competitions that recognize great work by often underappreciated creative professionals, to trumpet the value of design to business and society.

What can we do for you?

We would be happy to hear from you. Contact us here, via e-mail at or call (952) 767-0547.

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