“Mmm Mmm good! Mmm Mmm good! That’s what Campbell’s soups are…”
“America runs on Dunkin’”
“Gimme a break! Gimme a break! Break me off a piece of that Kit Kat bar!”
“The quicker picker upper”
The famous, “For the best night’s sleep in the whole wide world, visit MyPillow.com”
Each of us is exposed to a multitude of ads every day, making the challenge to stand out from the rest just that: a challenge!
The goal of any slogan or jingle is to distinguish your brand. But we believe it’s also important to communicate a strong and clear benefit.
Beyond that, it also needs to:
- Have sticking power
- Differentiate your brand (rather than sell a category)
- Include the brand name (otherwise, why bother?)
That being said, I’m proud to introduce you to our newest slogan jingle for Toothbrush For Life: “Here’s to your health, right to your door, ToothbrushForLife.com!” Check it out on our Vimeo page!